To celebrate the opening of a new Samsung store in Melbourne. The objective was to aid sales and increase foot traffic into the store. Samsung wanted to generate consumer interest while the store was being constructed.


The marketing campaign was to create a branded mural wall around the store while in its construction phase. Designed into the wall were multiple augmented reality QR code triggers. Which allowed potential customers to win prizes and in-store credit.

Ideation and wire framing

Branded augmented reality wall

Image courtesy Vandal Sydney

User flow key screens

Customer wall interaction

Image courtesy Vandal Sydney
Image courtesy of Samsung
Image courtesy Vandal Sydney

Augmented reality and animations

Work in collaboration with Vandal Sydney