Ad Week At Luna Park

In collaboration with event management specialists Our Friends Electric, Start VR implemented an activation over three days that included a dedicated VR app launcher, content curation, hardware installation design, and a team of experts to manage and present the media.

Problem

Showcase Oculus Virtual Reality hardware and Facebook’s Augmented Reality software solutions. Promote the talent of Australian immersive agencies, at AdWeek Luna Park.

Solution

Curated experiences that showed off the most significant opportunities in immersive storytelling, advertising, gaming, education, and entertainment.
Journalists and VIP guests were invited to chat, share and collaborate in a virtual chat room using the Oculus SPACES app.

Challenge

• Content licensing
• Activation day logistics

Responsibilities

• All design work shown here is my own
• UX Lead – UX wireframes and user flow
• UI – Design, creation & production delivery
• Developer collaboration for iteration testing
• Brand development – creation

Brief

• Custom Oculus GO experience “launcher” empowering users to make informed content selections.
• Curated experiences that showed off the most significant opportunities in immersive storytelling, advertising, gaming, education, and entertainment.
•  Journalists and VIP guests were invited to chat, share and collaborate in a virtual chat room using the Oculus SPACES app.

Results

Facebook’s activation was deemed a critical success with trade and popular press generating articles and video stories on the event. For many event-goers, this was their first time inside Virtual Reality, and their reactions were overwhelmingly positive. Facebook plans to run more events like this in the future.